Kraft says sorry to break the promises
Kraft says ’sorry’ to break the promises : Kraft executives have made the extraordinary admission that the key elements in their quest for Cadbury was based on information gathered from the groups.
Representatives from the United States told Congress they farm during the follicular satellite images of factories owned by the chocolate maker before making any commitment to maintain the plants Somerdale in Keynsham open.
This has come Marc Firestone, Kraft executive vicepresident, issued his first apology to the workers.
He said he ‘regrets’ to break the promise to Somerdale, adding: ‘I personally express my sincere apology’.
Somerdale was keeping open undertook major controversial made during the £ 11.9bn bid for Cadbury battle. Kraft backed away from that, just days after winning control in the last month.
Firestone case was referred to the House of Commons Select Committee for questioning about whether he had misled the Craft workers and trade unions and politicians.
In an exchange of fire, and claimed the U.S. attorney Kraft has acted in ‘good faith’, and that he was acting on limited information because the bid was hostile.
Cadbury did not exchange information with them, he said. ‘We believe we have found the time to keep the factory open, said Firestone.
‘We Googled it had satellite images of it, but can only see the outside’.
Incredulous that the politicians had Kraft ‘raising hopes’ for the workers only 400 of them to dash quickly to such a search ‘flimsy’.
Peter Luff, Chairman of the Committee, described the decision as ‘very cynical’. He said damage to the reputation of Kraft in Britain has ‘great’.
Firestone was parachuted into the House of Commons to act on behalf of Kraft, Chairman and Chief Executive Irene Rosenfeld. Congress angry Rosenfeld said he had refused to meet them, rather than send three directors middleranking.
Conservative MP Brian Binley said: ‘It’s a great rough that Irene is not here’. Firestone responded that Irene ‘has a deep respect for this body’, but was forced to attend a meeting of the Board of Directors.
But Loew said that the date of the meeting did not specify in Kraft will.
When asked to provide certain guarantees of cast iron for the future of Cadbury workers, Firestone, which was evident in all parts of shaking his testimony, but the promise was not compulsory redundancy or closure of factories for the next two years.
One MP Lindsay Hoyle, accused of acting like Kraft Viking ‘looted’ major British companies.
Firestone, said: ‘We are a strategic investor and not, the use of metaphor, the Vikings’.
